Leeds City Council: Standing Together Against Discrimination

Leeds City Council has recently launched a campaign taking a powerful stand against all forms of discrimination.

“What makes us different, makes us Leeds”

This high visibility campaign reaffirms the Council’s commitment to tackling all forms of discrimination and building inclusive, cohesive communities across Leeds.

Backed by the Equality Act 2010, grounded in real hate crime data, and shaped by voices in the community through the Stronger Leeds Strategy, this campaign puts inclusivity at the heart of what it means to belong in Leeds.

A message worth sharing

The campaign carries two key messages:

• Stop discrimination in all its forms
• What makes us different, makes us Leeds

Addressing all forms of discrimination such as racism, misogyny, homophobia, transphobia, religious discrimination, antisemitism, anti-Muslim prejudice, ageism and ableism. It is a bold reminder that the diversity of our city is not a challenge to overcome, it’s a strength to be celebrated.

Where it will be seen

Residents and visitors to Leeds will see this campaign prominently featured:

• Across outdoor media in the city centre on billboards, posters and digital screens
• On social media, through a two week push on Facebook and Instagram
• Via a dedicated hub: What Makes Us Different, Makes Us Leeds | Leeds.gov.uk

Help amplify the message

If you’re part of the third sector, whether a charity, community organisation, faith group or advocacy network, your voice can make a real difference. Leeds City Council is calling on partners across the city to help amplify this campaign.

Here’s how you can support:

• Follow and share campaign posts from
  – Leeds City Council Facebook
  – Leeds City Council Instagram
• Use your platforms to echo the campaign’s message
• Highlight how your organisation aligns with the values of the campaign and anti-discrimination
• Tag @Leedscouncil and use the hashtage #WhatMakesUsLeeds

If your organisation would like to coordinate activity, contribute to the campaign’s reach, or just want to learn more, get in touch with the Council directly at hatecrime@leeds.gov.uk